Promote an Event
Promoting an event using FSCRM helps you reach a wider audience and manage registrations effectively. Follow these steps to create and promote an event.
1. Create the Event
Go to the “Marketing” or “Campaigns” section of your FSCRM dashboard and select “Create Event.” Input the event details, including title, date, time, and location.
2. Design the Event Page
Customize the event landing page with images, descriptions, and any other relevant information. Make sure the page is visually appealing and clearly conveys the event’s purpose.
3. Set Up Registration
Include a registration form on the event page to capture attendee information. Ensure the form fields are tailored to collect necessary details from participants.
4. Promote via Email and SMS
Use FSCRM’s email and SMS tools to send invitations and reminders about the event. Segment your contact lists to target the right audience and schedule follow-up messages to boost attendance.
5. Share on Social Media
Leverage FSCRM’s social media integration to share the event on your social channels. Use engaging visuals and hashtags to increase visibility and encourage sharing.
6. Monitor Registrations and Engagement
Track event registrations and engagement in real-time from your FSCRM dashboard. Make adjustments to your promotional strategy as needed based on the data.
7. Save and Launch
Once everything is set up, launch your event promotion. Monitor the campaign’s progress and ensure all communications are timely and relevant.
Troubleshooting
If event registrations are low, consider:
- Sending additional reminder emails or SMS messages.
- Offering incentives for early registration.
- Adjusting your social media strategy to increase visibility.